It hit me while listening to a keynote session by John O’Leary last month. Opportunity and purpose collided in that moment.

John was describing the gap that we, as adults, battle daily between “What we KNOW/BELIEVE” and “What we DO.” How does this gap increase or decrease in our lives when it comes to healthy lifestyles, leadership, parenting, relationships, tough decisions, mistakes, challenges, success… ?

Where’s the opportunity? Our opportunity at Adventure Links is rich and ripe. It lies in capturing attention, providing the platform, injecting role models into their conversations, and by WOWing children with the power to shape how they perceive themselves in this world. The magical recipe: Captivate… and follow with: PLAY with a PURPOSE in the exact moment that children are defining What they BELIEVE and What they DO.